About me

UX Research
Practice Lead

Welcome! I am Hila Yonatan, a UX Lead from Israel.
As a natural explorer (‘90s girl), I try to travel near and far, and find inspiration in the most unexpected places. This goes great with the fact that I’m also an amateur photographer (a link to my 500px page – in the footer). At my spare time I attend meetups and gatherings, where I enjoy conversing with insightful people and getting familiar with new ideas. When I’m not doing any work-related stuff, I mostly find myself chasing the most perfect Australian Shepherd ever, my dog Moon!

Other than that, I am involved with the local & global UX community: I write for professional magazines (Usability GeekGeekTime…), deliver short talks at meetups and occasionally mentor at workshops or startup accelerators. Always try to learn as much as I can – about as many things as I can.

As a (humble!) design thinker kind of person, My day-to-day is the planning of UX strategies and guiding my clients the best way I can, to the successful launch and beyond.

In the past, following my graduation in B.A. of Communications and Design, I have worked at several companies as the Studio Leader, overseeing the team and the work in general.

For me, my work is all about bringing products and brands on the right track, from the very beginning, saving much time and effort, as experience proves.


What I Can

UX Qualitative Researcher

Being the head of UX research, I'm detecting and solving potential problems with products - this can be done throughout all stages of the product's lifecycle. I believe in using different methods, moderated and unmoderated studies, depending on our goal.

UX Strategist

Creating a strategy requires me to bring insights to the table, analyze functionality trends and make sure the CX the product is headed for is the right one.


It is essential that every manager consults about product processes. Those who work with me trust my experience in research, my knowledge of users' thinking styles. To get started, we can schedule several meetings to get processes moving or get the product on track again.

Consultant for Brands

As a team player, a major part of my work routine is bringing my experience to the benefit of each client. I am often able to provide a unique perspective and fresh ideas to the table. Regardless if we're having a single sitdown or developing a long-term relationship, the client ends up having fresh insights and more awareness.


My Process

For each client, there’s a unique work process of course. In general though, my first step is to understand the client’s ideas (or product’s requirements), conduct research while taking under consideration competitors and the specific conditions of the target market, and such…

Then, I map whatever’s working and taking notes of everything that doesn’t.

Following research and the observation of both emotional and quantitative data, the next step is usually providing the client with the distilled information needed to support the creation of a successful product or process with the best user experience.

It can be a one-time meeting, a series of them or an ongoing project after the launch.

Also, I’m always delighted to learn new methods and processes, while becoming an integral part of the team, which is already a habit!


Say Hi.

If you'd like to work together on your new game-changer, get a fresh broader look on things, or simply book me for a lecture, just drop me a line.